Nature�s Path expanding

Published on Thu, Nov 27, 2003
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Nature�s Path expanding

Nature�s Path Foods is now operating from its new Richmond home office, which is about five times as large as its former space in Delta, B.C.

The cereal maker now operates from a combined total of 216,000 square feet, which includes two manufacturing plants and its headquarters. According to marketing manager Kevin Greenwood, the company had outgrown its former space. In part, the cramped quarters are the result of the addition of new employees needed to support the 20 to 30 percent sales increase over the past three years.

Additionally, the cereal maker has successfully entered the $1.6 billion U.S. cereal bar market with this year�s introduction of three flavors of its EnviroKidz� Organic Crispy Rice Bar.

�Nature�s Path Foods� entry in the children�s organic snack bar category has been a huge success for us,� Greenwood said. �These bars offer a healthier snack option for parents seeking better food products for their families. Because the launch of these bars has been so successful, we intend to continue to look at additional snack products for the upcoming year.�

The Blaine production facility underwent expansion that began in 2002 and was completed this year, nearly doubling its size from 70,000 square feet to 132,000 square feet. One of the first pieces of equipment installed in the newly expanded plant was a high capacity organic bar line. Nature�s Path makes North America�s best-selling brand of certified organic cereals in natural supermarkets.

Nature�s Path also holds the leading spot in flaked cereals with its FlaxPlus Granola. Founded in 1985, Nature�s Path employs more than 200 people at all three facilities. It produces breakfast foods and snacks that are sold in specialty food stores and national retailers in North America, Europe, the United Kingdom and Asia. Two of the company�s brands are certified organic, Nature�s Path and EnviroKidz�.

Visit online at www.naturespath.com for more information.

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