Western Washington University’s College of Business and Economics’ Center for Economic Vitality and the Blaine Chamber of Commerce have scheduled a joint workshop to teach small business owners about sales, marketing, financing and performance monitoring.
The workshop will be held from 6 to 8 p.m. on Thursday, June 17, in the Blaine school district board Room, located at 765 H Street, in Blaine.
The event is free and open to the public, but because of space constraints, pre-registration is recommended. A light dinner will be provided by the Blaine Chamber of Commerce.
Eric Grimstead, a business strategist at the Center for Economic Vitality, will discuss three key areas: sales and marketing, financing and performance monitoring.
Specifically for the sales and marketing discussion, attendees will have the opportunity to learn how to use business research to identify target markets and define ideal clients; to determine how much you can afford to spend on advertising and where to direct spending; and how to quickly and easily create an automated process to capture leads and sales, thereby creating a market blueprint to grow a business quickly.
The financing discussion will cover an overview of the current lending environment, how to get financing in today’s tight credit market, and alternative financing sources.
The performance monitoring discussion will cover developing key performance indicators for your business, ways to compare a business’ financial performance to similar-sized firms in an industry, and locating hidden opportunities.
Participants should register with Carroll Solomon by noon on Tuesday, June 15 by calling 360/332-4544 or at VIC@cityofblaine.com
For more information, go to www.cevforbusiness.com