Mature Living Special Section: Staying active with hearing loss

Published on Wed, Jul 20, 2011
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The stereotype of what it means to have a hearing loss is changing.

“Today, people are living longer, enjoying better health and have more active lifestyles,” Jayna Williams, Au.D., of Advanced Audiology in Bellingham explained. “They are not about to let hearing loss slow them down.”

At the same time, people’s expectations and desires for advanced technology hearing instruments that give them the freedom to live the life they want have never been higher. Because of this, Williams is continually searching out the newest and most effective ways to satisfy a new generation of tech-savvy and active hearing aid users.

“The good news is that the newest hearing instruments allow us to meet the individual needs of more people with hearing loss better than ever before,” Williams said. “And they look as good as they perform – they are sleek, modern devices that fit almost invisibly in the ear.”

Studies show that ninety percent of people born between 1946 and 1964 seek information on the internet, and more than 60 percent of over-50 adults use social media for recommendations and shared experiences.

Williams points out because people get information and recommendations on health issues online, they typically come to her office better informed about hearing loss and options for hearing solutions. “It is not uncommon for someone to take the first step toward addressing their hearing loss because they have seen information on the Internet about the benefits of a new technology, such as wireless connections to cell phones,” she said. “I find that informed patients are more empowered to take an active role in the hearing care process. And because we work together to find the solution that is best for them, they tend to be more satisfied with their hearing instruments.”

For more information on hearing loss and the latest hearing devices, contact Williams at 360/734-1866 or visit www.

advancedaudiologyllc.com.