Blaine's tourism marketing plan is due for an update

Posted

Taylor Nichols

The Blaine Tourism Advisory Committee selected communication design company BounceBox SPC to update the city’s tourism and marketing plan at a meeting on October 12.

The city put out a call for proposals last month, seeking a tourism plan that would increase visitors to the area, benefit the local economy, and preserve natural assets.

“We’re looking for a new brand for Blaine,” said Blaine community and tourism development coordinator Debbie Harger. “We just want to have something fresh.”

Julie Johnson and Eric Sheckler, the two-person team behind BounceBox, have been doing destination marketing for nearly 20 years, Johnson said. They’re currently working with Bellingham Whatcom County Tourism, and have worked with clients such as Washington State Tourism and the Seattle Seahawks in the past.

“Blaine is already well-loved and well-represented,” Johnson said. “To promote Blaine we’re going to work with folks who are already doing that.”

BounceBox’s proposal, estimated to cost $30,000, is scheduled to wrap up in March 2019.

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