Birch Bay could benefit from county’s $400,000 for local tourism promotions

Published on Thu, Dec 1, 2011 by Jeremy Schwartz

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The Mt. Baker Foothills Chamber of Commerce is asking the Whatcom County Council to approve a $400,000 contract that could result in increased tourism promotions for Birch Bay and the foothills area.

The county council will vote at its December 6 meeting to approve the three-year contract, which will assign $153,000 to the chamber for tourism promotions in 2012. The promotions, which will include television and radio commercials, print publication ads and social media campaigns, will be targeted at the Seattle and Vancouver, B.C., areas.

The promotions will specifically spread the word about the Mt. Baker Foothills and Birch Bay areas as tourist destinations in the non-summer months when business patronage is low. The contract will require the chamber of commerce to produce a report detailing the 2012 marketing campaign and the projected marketing costs in addition to monthly reports throughout the campaign process.

Click here for a PDF of the contract the county council will consider at its December 6 meeting, which will start at 7 p.m. at the Whatcom County Council chambers in Bellingham. Click here for the council’s full agenda for that night.

Full disclosure: Louise Mugar is a director of the Mt. Baker Foothills Chamber of Commerce and co-owner of Point Roberts Press, the parent company of the Mount Baker Experience, centered on the Mt. Baker Foothills area, and The Northern Light.


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